About Our Bloomerism Blueprint Lifestyle & Coaching

Welcome To Bloomerism!

Hi my name is Victoria Lee Jones. I am the founder and editor of Bloomerism.Com. I’m so glad you’ve found your way here. If you’re like many of my clients, you may be feeling stuck, uncertain, or longing for something more in your life. Maybe you’re ready for change but don’t know where to start. Or perhaps you’ve been carrying the weight of expectations, routines, or old beliefs that no longer fit who you are becoming.

That’s where I come in. As your life coach, I walk alongside you — guiding, encouraging, and holding space for you to rediscover your voice, your vision, and your unique path forward.

🏆 Inspiration For My Lifestyle Coaching

I believe that every person holds within them the power to bloom into their fullest self. My coaching approach is inspired by three main empowering ideas:

Ikigai: Living with Purpose

The Japanese concept of Ikigai reminds us that life feels richest when we discover the sweet spot where our passions, gifts, values, and the world’s needs come together. Through coaching, you’ll gain clarity about what truly lights you up and create a life that feels meaningful and aligned with your authentic self.

CBT: The Science Behind Change

I combine Cognitive Behavioral Therapy (CBT) with the science of neuroplasticity to help you gently rewire your mind for calm, clarity, and balance. Together, we’ll uncover patterns, shift limiting beliefs, and release tension—so your mind and body can thrive in harmony.

Bloomerism: Breaking Free to Bloom

Inspired by Amelia Bloomer — a pioneer who encouraged women to break free from limiting norms and live more comfortably and authentically — I bring the spirit of Bloomerism into the life coaching. Together, we’ll shed outdated beliefs and restrictions, giving you the freedom to step boldly into a life of possibility, empowerment, and joy.

What to Expect?

When you step into coaching with me, you’ll gain:

Clarity & Direction → Discover your true path and set meaningful goals.
Confidence & Resilience → Break free from self-doubt and embrace your strengths.
Balance & Harmony → Create space for what matters most in your personal and professional life.
Support & Accountability → A trusted partner to help you stay on track and celebrate your wins.
Transformation & Freedom → Move from “stuck” to thriving, with renewed purpose and energy.

💖 My Story: From Massage Therapy to Lifestyle Coaching

My journey into coaching began with my first dream: becoming a license massage therapist. It wasn’t an easy path — it required determination, long hours of study, dedication, and a deep passion to help others heal and feel whole. But I never lost sight of why I wanted it so much: because I believe in the power of care, connection, and transformation.
That dream became a reality, and the lessons I learned along the way shaped the person and coach I am today. Achieving it showed me that with courage, persistence, and heart, we can create the life we long for.
Just as I reached my dream of becoming a massage therapist, I know you can reach your own dreams too. Coaching is where I now help others find their inner bloom — to uncover their purpose, break free from limitations, and step fully into the life they were meant to live.

❁ My Invitation to You ❁

Life coaching is not about fixing you — because you were made to bloom, not to droop. It’s about unlocking what’s already within you, helping you bloom into the person you’ve always known you could be. If you’re ready to live with clarity, purpose, and possibility, let’s begin this journey together. It’s time to embrace your Ikigai, embody the spirit of Bloomerism, and step fully into the life you were meant to live.

Victoria L. Jones

Start Blooming